The travel consumer's journey
Updated: May 7, 2021
Sara Meaney was a featured speaker at TBEX Asia in Bangkok, Thailand.
With content strategy expanding and evolving as a key tool in the destination marketer's toolbox, Sara shared her expertise in the areas of influencer programs and digital content strategy for international destination leaders and content creators.
Her presentation, focused on the travel consumer's journey, took a deep dive into the role of content in the various stages of consumer travel decision making, and provided insight into the times, places and formats of content that are most impactful in travel decisions and conversions.
To learn more about how well-placed and strategically produced content can convert to customer decisions, contact us.