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Together with a network of strategic partners, collaborators and creators, Xprecedent translates business goals into actionable strategies and programs that drive growth, engagement, and awareness.

Xprecedent was borne out of the knowledge that many of the best business leaders know - and acknowledge - that they don't have all the answers. But they do know how to ask the right questions of the right people to help them make strategic and informed decisions. And this is exactly who we are: the right people with the right knowledge and skills to help your business succeed.

Setting a new precedent for success requires deep expertise and a fresh perspective. Don't keep doing what you've always done.

Let us help you unlock what's possible.

Sara Meaney



Sara has over 25 years of experience helping organizations build and adjust strategy for greater impact and opportunity. A results-driven leader and visionary collaborator, Sara believes in empowering individuals and teams to do their best work, connected by shared mission and inspired by clarity of purpose.


Sara has led organizations through transformative change, unprecedented challenges, and meaningful cultural realignment. She has developed and executed complex and successful strategic marketing, communications, and earned media programs for dozens of clients and brands. She has launched startups and built go-to-market strategies for new products and services. And she has optimized mature B2B and B2C offerings and reorganized inefficient legacy infrastructure and processes for renewed and focused success.


Sara has acquired knowledge from within and on behalf of a wide variety of sectors and industries, including publicly held multinational corporations, privately held and boutique entities, state government and international government entities, nonprofit cultural and philanthropic organizations. Her industry experience spans travel & tourism, active lifestyle, outdoor recreation, consumer products, professional services, startups, nonprofit cultural institutions, healthcare, and health & wellness.


She has spearheaded, grown and sold a successful digital marketing & communications agency, and led multiple organizations through revenue growth and development of innovative client service offerings.


As State Tourism Secretary, Sara led a $22.2 billion state tourism industry to its most successful year on record and when crisis hit, championed hundreds of millions of dollars in pandemic relief programs. She achieved the first legislative tourism budget increase in over a decade, and successfully launched one of the first Offices of Outdoor Recreation in the Midwest.

As a marketing and communications executive, Sara has led corporate marketing & communications teams to success with a visionary leadership style and outcome-driven, collaborative approach.

As an agency leader and consultant, her expert counsel and strategic perspective has created value and success for numerous organizations across a variety of industries.


Sara is an expert resource to media and business leaders, quoted and sourced in a variety of major national publications and industry outlets. She is a frequent keynote speaker, panelist, guest writer, and content producer of blogs, videos and podcasts.


In addition to her consulting practice, Sara is an engaging and entertaining public speaker and subject matter expert at the national and international level. She enjoys participating in relevant podcasts, expert panels and media interviews, and is available for hire for speaking engagements, both in-person and virtually on the topics of:

  • business strategy, leadership and culture

  • marketing and brand strategy

  • communications and customer engagement

  • customized presentations upon request


Sara's humorous perspective and engaging storytelling style provide valuable insight, inspiration and engagement for a variety of business and leadership audiences.

Sara Meaney guest lecture
Sara Meaney keynote
Sara Meaney panelist
Sara Meaney cabinet appointee
Meaney on PBS
Sara Meaney accouncement
Meaney SXSW speaker
Meaney Wisconsin Eye Interview
Meaney SXSW with Nick Symmonds
Sara WIGCOT stage image_edited_edited_edited
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